Google Adsense Tips
Nr 6. Positioning your ads
Positioning your ads is very important. Not that surprising I assume, as it seems rather logical that placing your Google ads in the lowest rightest corner where people deliberately will have to scroll to will not earn you alot of clicks. Google itself has checked out which the best places are to place your ads, and put it in their famous heat map.
They gathered all their stats, and figured out that, when all other things remain equal, the placement of the ads gave this performance map. The color varies from dark orange (strongest performance) to soft yellow (weakest performance).Besides the Google heat map, also take into account that ads above the fold line (the fold line is the lowest line you can see on your screen without scrolling) generally perform better. Same goes for ads placed near images, or ads placed near control items (menus). Do know that it is agains Google's regulation to place images in the ads, or next the ads in such a way that the visitor may be confused over the link between the images and the ads, or that you draw him to click your ads (meaning no pointing fingers, arrows, ...).
For forums there are several good places, namely right above the block of threads, right beneath the block of threads, or right above or beneath the first thread.
In this item again comes in the previous AdSense tip: use channel. Indeed, use channels, and name them well, so that you know which spots work best on your website. Follow up very well on the results, experiment alot, and use your knowledge well to make the most out of your website.
Nr 7. Colors of your ads
Another important thing: the colors of your AdSense ad. There are different opinions on this topic. Some people say that blending in your AdSense ads with the rest of the page gives the best results. Some people say the contrary, making them in totally different colors, and with borders will attract more clicks to your ads. Blending the ads into your webpage means using the same style, use the same background color for the ads as the background of your webpage, make the text color the same as the text color of your web page, and do not use a border (not using a border is done by setting the color of the border to the same color as the background of the ad and of your webpage). Blending them in surely has the nicest effect on your pages, it doesn't really mess up the overal look of your website, and seems to be less annoying for your website visitors.Again here the rule comes in: use channels, use good names for your channels, and experiment alot.