Google Adsense Tips
Nr 1. KeywordsYour keywords are very important. Not just for the payout of the ads, but also for your ranking in the search results.
Good keywords means higher rankings, higher rankings means more visitors, more visitors means more clickability.
As said above, keywords are also important for the payout of the ads. Use your keywords to get ads that have high payout rates. For instance: if your site is all about ringtones, and you have your keywords working for that, the payout rates are not going to be very high, since ringtones are not a high income item (per piece that is). On the contrary, if your site is about asbestos for instance, this will generate high payout ads.
There are a few sites out there on the web that can help you find the right keywords for your site. A good way of working is to go to a Keyword Density Analyzer (SEO Density Analyzer from www.seochat.com or the Keyword Density & Prominence Analyzer from www.ranks.nl). Put your selection of the most important keywords in a textfile on your computer (sitename_keywords.txt), and save it.
Then, go to the Overture Search Inventory or the Google Keyword Tool, enter your existing keywords from your file (sitename_keywords.txt), and press the button. Both keyword tools will give you a list of related keywords, and their popularity. Save these newfound to another file (sitename_keyword_suggestions.txt), and use this file to write new content with high hit rate for your website. The Google Keyword Tool also offers you the functionality of a Keyword Density Analyzer (like SEO Density Analyzer from www.seochat.com or the Keyword Density & Prominence Analyzer from www.ranks.nl), and above that, it also offers you the possibility to check the estimated payouts, after all, the cash payout is what we are trying to improve here. For those intrested: Google is using the technology of Urchin, which they aquired somewhere in 2005.
As for the Overture Analysis tool, it is said that you would get more keyword analysis tools when you use their Searchmarketing (which is basically the same as the Google adwords campaign, but then for Yahoo).
Nr 2. Write many informative, high quality, niche pagesThe first part of the secret of this success quite is simple: the more pages you have, the more AdSense banners you can put up, and the more visitors you can gain, and the more returning visitors you can gain (due to the changing content).
The second part is the informative and high quality part. Quite simple again, make sure your webpages have some added value, they bring some new information to the reader. Do not copy pages from other sites. Google will recognize them as being a copy, and this will eventually lead to fewer visitors. Make sure your pages are of high quality, meaning that they have to be nice and readable. Use a good writing language, and make sure there are no grammatical, syntactical or spelling errors in your text. If you have the chance, have your website translated to French and German, since more languages means more visitors. You can find some good and cheap translators on freelancer websites such as www.getafreelancer.com or www.rentacoder.com. Or you can hire me if it is an English <-> Dutch translation. The high quality of the pages is both for the page itself, and for the text. Make your pages in a pleasing format, not overthrown with colorfull flashing banner and pop-ups and pop-unders and more like that.
The last part is write niche pages. Don't write pages that you can find everywhere on the net. Try to find keywords that have high payout rates, that are searched on alot, but that do not have alot of hit pages. Get good in those subjects, and write informative pages about that. But, don't move away from the subject of your website. If necessary, create a new website for the new subject.
Nr 3. Don't overuse CSSUsing CSS is good. Using CSS is great. Using CSS really enhances the looks of your websites. But overdoing CSS can damage the relevance of your ads, and thus the high payout rate of your ads.
The reason for this is that Google AdSense is not only reading your text, but also your html, and it uses several tags to see which keywords are most important on your website. Different tags get different ratings in the Google AdSense Brain, <H1> is one of the more important, but also <H3>, <B> and <I> are used to find out the most important keywords in your site, and be able to post the most relevant ads. No need to say that if you use CSS to format these parts of text differently, the Google spider will not be able to make a difference between the different keywords.